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Created by professional filmmaker Mark Meyers, this new public service announcement reflects his family's personal experience when they received hospice for their young son, Kaymen. The PSA uses film footage and animation to the accompaniment of the song, "It must be love," to share this special message about hospice. The intention of the PSA is to raise viewers' curiosity about hospice care and encourage them to follow up for more information. Preview the PSA at the Web page www.itmustbelove.org. This URL is the site referenced in the national tag. You may opt to customize this PSA for your organization. Please note, there is no exclusivity with this PSA, all hospices are free to use in their outreach efforts.